Snow Peak
Designed for Life
Snow Peak creates legacy-grade gear and apparel, prioritizing minimalist and elegant design details so as not to distract from the natural beauty of the outdoors. Snow Peak stainless steel, cast iron and titanium products are made utilizing a historic craftsmanship process that has been passed down over generations in Niigata, Japan.
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Snow Peak // Mission & Direction
MISSION
Since 1958, Snow Peak has made Japanese-designed, lifetime-guaranteed outdoor products. While we’ve evolved considerably over the last 60 years, our core mission has remained the same: to create restorative experiences in nature through legacy-grade gear and apparel.
MODULAR DESIGN
All Snow Peak goods are rigorously tested to ensure innovative functionality and modularity. Products are designed to pair together, so you can build a fully integrated and customized collection that meets your unique needs.
US GROWTH
In 1999, Snow Peak came to the USA and began distribution out of a garage in Gresham, Oregon. Initially known solely in the backpacking industry for ultralight titanium products, Snow Peak USA has expanded into car camping, apparel, home and lifestyle.
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Looking for a line showing, or wanting to schedule a clinic? Book a Snow Peak appointment with Synergy Reps via our calendar tool.
Snow Peak History
In 1958, Snow Peak was founded by Yukio Yamai in the Niigata Prefecture of Japan. The region is known for a range of mountains that rises to an altitude of 8,051 ft. between Niigata and Fukushima prefectures with rivers and streams cutting into the valleys, and flowing out to the East Japan Sea.
The rich environment naturally cultivates a strong connection to the outdoors, and Yamai was an accomplished mountaineer who repeatedly challenged himself on the peaks of the prefecture’s famous Mt. Tanigawa. Yamai was dissatisfied with the current gear on the market and sought to create his own line of superior climbing products. He designed innovative equipment utilizing the highly skilled metal craftspeople in his hometown of Tsubame Sanjo, in the Chūetsu region of Niigata, an area known for its fine metalwork.
To this day, the dramatic landscape of Niigata inspires Snow Peak products and serves as home to Snow Peak’s Global Headquarters.
Since 1980, Snow Peak has been led by Yukio Yamai's son, Tohru Yamai who brought the company to international recognition as a brand that inspires people around the world to enjoy the outdoors and find harmony with nature. The next generation of the Yamai legacy has been continued by Yukio Yamai's granddaughter, Lisa Yamai, who launched Snow Peak Apparel in 2014 and today serves as President of Snow Peak Japan.
