Kari Traa
Sportswear for Her by Her.
Launched in 2002 by Kari Traa, the Norwegian freestyle skier and Olympic medalist known for knitting her own ski wear, the Kari Traa brand has grown from a small collection of feminine headgear into a complete, extensive brand for active girls. A strong color palette, an unmistakable design and the highest technical quality is found in every item, from underwear to outerwear.
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From Olympic Champion to Successful Sports Brand
A champion freestyle skier with three Olympic medals, Kari Traa is also the creator of the fastest-growing sports brand in Europe. Kari’s story begins in Voss, the small town caught between the Norwegian fjords and mountains, where she was born and raised. Kari`s Norwegian heritage has not only given her a talent for skiing, but also an eye for design and a unique passion for creativity.
In between training and competing, you would find Kari knitting beanies and customizing her own ski wear. Creating designs that were to become so popular amongst friends and fellow skiers around the world, that in 2002 she decided to turn her hobby into business. And so the Kari Traa brand was born.
NORWEGIAN HERITAGE
Even today, fond childhood memories, the rugged Norwegian nature, harsh weather conditions and a strong sense of Scandinavian traditions are still the sources of inspiration for Kari Traa’s designs.
FOR GIRLS, BY GIRLS
Sportswear designed to perfectly fit the female body, but still fulfill the needs of an active, sporty and adventurous lifestyle. For Kari there are no contradictions between style and performance...
DARE TO PLAY
Throughout the world, the spirit and drive of Kari Traa to inspire girls to DARE TO PLAY, is carried out by sporty and daring ambassadors. Each spreading Kari`s high performance training wear and encouragement: For girls, by girls.
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Looking for a line showing, or wanting to schedule a clinic? Book a Kari Traa appointment with Synergy Reps via our calendar tool.